In this 3 hour 1-1 workshop you will learn the step-by-step to build an emotional brand by applying the concept of archetypes into your identity, positioning, marketing and communication strategies.
This is a great session for entrepreneurs interested in gaining competitive advantage to address the challenges of developing a business.
Together, we will develop a brand report that contains:
- The Brand Identity: from a questionnaire detailing the story/ideas behind the business, how it is or will be perceived, and the current and future goals, we will unravel the brand essence, supported by an archetype.
- Positioning: the overall guidelines for mission & vision, competitor analysis, consumer profile and positioning map will be discussed, setting the key strategic points.
- Marketing & Communication: we will draw a storytelling strategy to define how it will communicate on different channels. This includes the brand image, tone of voice, ideas for promoting the brand online and offline, and a guideline for social media planning.
- Action Plan: finally, we will tackle a timeline of events and tasks that need to be done in order to put every stage into action.
By the end of the session you will have a clear brand image and the tools to build strong engagement with consumers, organised in a 'roadmap' document to guide the stages of your brand development.
Alternative dates and times are available, please get in contact to check the most suitable ones for you.
Mirela de Lacerda: brand strategist, mentor, lecturer at London College of Fashion and founder of Project M London. With 15 years’ experience working in the fashion and beauty industries, she has helped companies – from up and coming fashion labels to giants like L’Oréal – understand the core of their business by tackling the meaning, motivation and mindset that surround them, developing positioning, marketing and communication strategies based on the concept of archetypal branding.